Facebook users can enhance their privacy while using the most popular social network by disabling the Off-Facebook activity. Facebook makes money through the ads business by letting its users create well-targeted ads, and that’s why social networks need to know everything about their users, which may threaten their privacy. Off-Facebook activity summarizes the data and information that Facebook‘s partners share with it, including users’ visits and interactions with partners’ apps and websites.

Facebook doesn’t have the most favorable reputation for users’ data, and it has been through lots of problems in this regard. The company has recently rebranded itself to be ‘Meta,’ and the new name represents Facebook’s interest in the Metaverse, which is known to be the next generation of the internet. However, many users still feel unsafe using Facebook despite its continuous efforts and promises, but on the user’s end, optimizing privacy settings would help in this regard.