Spotify on Thursday announced that all creators in select markets, including the U.S., will now be able to upload video podcasts to the platform. Spotify originally started testing video podcasts on its app in mid-2020 before expanding the program to include more creators. Some of the early video podcasts included Zane and Heath: Unfiltered, Book of Basketball 2.0, H3 Podcast, The Rooster Teeth Podcast, among others.

Technically, Spotify rolled out video podcasts for everyone late last year, but creators still had to apply to be accepted into the program. That requirement is now finally going away, meaning creators will now be able to share video editions of their shows easily and without being dragged through unnecessary procedural obstacles.

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Spotify has announced that video podcasts are now available to all creators in the U.S., Canada, New Zealand, Australia, and the U.K. In a press release, Spotify said that all creators in the aforementioned markets will now be able to access video uploading features in Anchor, Spotify’s free self-publishing podcast division, which will distribute the episodes directly on Spotify. The company also announced that it is adding a number of new tools to support video podcast creators. The new features include support for podcast subscriptions, integration with Riverside, embeddable videos, the option to ‘bulk-replace’ audio episodes with video versions, video analytics, and more.

New Monetization Options For Video Podcasts

Spotify logo on iPhone 11

As part of Spotify’s plans to offer creators more ways to monetize their content, the existing Podcast Subscriptions option will now be available for video podcasts as well. This will allow creators to roll out subscription plans for exclusive video content if they want. Spotify also said that it is working on bringing more monetization options to video podcast creators in the near future. Other existing audio podcast features that are now making their way to video podcasts include Polls and Q&As, which rolled out last year to users globally. Video analytics will also be available to help podcasters understand how their videos are faring.

The bulk-replace feature allow creators to easily replace their existing audio episodes with video versions, while ’embeddable videos’ makes it possible for video podcasts to be embedded off-platform and still have them played directly in the embedded player. Finally, Spotify’s new partnership with Riverside will allow creators to record and publish video content for free with Riverside’s tools and then distribute their video podcast to Spotify via Anchor. For now, the new features are only available to creators in select markets, although Spotify says that it will add support for additional markets in the future.